Fansided Article - Meet the Men Behind Lebron James "Zero Dark Thirty-23"

LeBron James turned the lights out on social media in order to focus on the playoffs, but not before using artist Elliot Gerard and John Boyce’s portrait as a final message.

On April 14th, like clockwork, LeBron James sent out his annual ‘Zero Dark Thirty-23′ post to let the world know he will be going silent on social media for the remainder of the NBA Playoffs.

This year was particularly special for Elliot Gerard and John Boyce. That’s because these two were the creative geniuses behind the artwork James used to send fans off. The now infamous LeBron/Lion portrait was originally created for FanSided’s “HP Quarterly” magazine cover in spring 2016.

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Elliot Gerard